I was reading today’s Wall Street Journal (Thursday, July 30, 2009) when I came across the front page below-the-fold article slugged: White House ‘Beer Summit” Becomes Something of a Brouhaha.” I think it was the word “brouhaha” that had me thinking that the article I was about to read might be a clever, funny play-on-words type of piece with the purpose of making light of the idea of solving race relations over a beer.
But much to my surprise it was an article about a much more important problem: What type of beer would be served at the momentous summit between the Harvard professor who claimed he was erroneously arrested by a police officer that had a predisposition for profiling, and said cop who maintained said prof was conducting himself in a disorderly manner.
Please know that I love your cold, delicious beverages. In fact, in college, I enjoyed them in a cup, mug or garden hose attached to a funnel. I took a particular liking to your Japanese colleagues who provided the perfect companion to a shot glass full of hot Sake. You and I have shared a lot of good times as well as many, many walks of shame following those Sake soaked good times.
It seems that you are upset because this opportunity to shine a light on a problem that rarely sees the light of day was not going to be the marketing opportunity for your products as you had hoped it would be.
No offense, but I think you acted, well, stupidly. Talk to you later. XO, LB
P.S. Regretfully after college I took a liking to red wine, which I now drink exclusively. I’ve taken a liking to Pinot Noir as Cabernet gives me nightmares…much like the ones Obama’s communications team must’ve had when the President responded to the aforementioned incident during a health care press conference.